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Michelin Guide Restaurant

Video Marketing & Web Design
La Carboná - Javi Muñoz
This celebrated Chef is becoming one of Spain's rising stars with mentions in the Michelin Guide year after year. This project has required close collaboration between the restaurant marketing team and myself in order to correctly convey the message within the brand identity guidelines.
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We started with a strong Facebook campaign that boosted engagement month after month but more recently we have had to evolve the content into Reels format to keep up with the current trends. Everything is replicated in YouTube with well thought out descriptions looking for organic SEO within Google. Positive results are worked into the meta descriptions and tags in the website which is currently being ranked on the first pages using commonly searched long-tail keywords.
The Web brief called for special treatment to not only convey the right image but be functional and light enough for customers to view the online menu on 4G networks without any slow load times. Fully coded in HTML with Javascript, you can see the results for yourself: lacarbona.com
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